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Tag Implementation Specialist

Date: 27-Feb-2021

Location: London, GB, W1U 8AN

Company: Knight Frank

Reference No 10125 
Title Tag Implementation Specialist 
Type Permanent 
Salary Range Competitive
Division Business Services 
Sub Division Business Services 
Department Digital (10000239) 
Location 55 Baker Street 


Knight Frank is the leading independent international property consultancy based in the UK offering agency and professional advice across Commercial, Residential and Rural sectors.  Established in 1897, Knight Frank now comprises a global network of over 523 offices in 60 territories.  


As a Tag Implementation Specialist, you need to have a process-orientated, methodical approach to implementing tracking and tagging.  You should preferably have an understanding of coding best practice (Javascript) and the ability to communicate your requirements to the Developers in the form of User Stories.


You will be responsible for ensuring data integrity with respect to new and existing functionality and follow best practice at all times.   You’ll set up, execute and analyse marketing campaigns, working with external agencies as well as internal Marketing teams.  You will offer guidance in the form of a ‘test and learn’, continuous improvement approach. You’ll need to be highly collaborative, working with the Marketing, Data Insight, UX and Development Teams.


Some of your other main responsibilities will include:


  • Implementing accurate tracking and tagging.
  • Responsibility for over 50 GA properties, to ensure accuracy and consistency across all.
  • Analysing and configuring website analytics to generate business reports.
  • Understand GDPR compliance and the implications on the accuracy of the data that is being collected
  • Use tag management platforms such as GTM and TagCommander to implement vendor tags
  • Own the Release process for the Analytics team keeping track of all development tickets and deadlines.
  • Manage Web Analytics & Tag Manager implementations and be the product champion within the Development teams
  • Create Tags, Datalayer Extensions and Analytics configurations.
  • Test new functionality and tickets for Analytics and sign off changes before releases are deployed to live
  • Understand product owners’ needs to translate business requirements into analytics technical requirements and ensure that priorities are met
  • Support the Online Marketing team by creating Marketing Tags in the Tag Manager, Testing and Deploying these tags.
  • Create Documentation for the As is website Analytics tagging to aid testing and future developments.
  • Ensure data collection and standardisation is met and explain methodologies to internal stake holders
  • Look for ways to drive improvement and ensure value and actions can be derived from the data
  • Provide support and insight to the business for all its digital sites and tagging requirements
  • Drive the upskilling and adoption of key team members across all digital products
  • Work with the IT development team to ensure all reporting is supported and maintained.
  • Develop existing reporting and processes through automation and optimisation along with research in to emerging technologies and ‘best practice’.
  • Own the business relationship with the Tag Manager provider
  • Create dashboards working along with the Data Insights team
  • Run and analyse Heatmaps, A/B tests, Funnel Analysis
  • Giving guidance and training to the marketing teams to understand Google Analytics


Professional experience and personal skills profile


  • Advanced knowledge of Google Analytics 360, Data Studio and GTM required
  • Knowledge of TagCommander an advantage
  • Knowledge of JavaScript, JavaScript debugging, and CSS Selectors
  • Familiarity with Chrome Developer Tools
  • Knowledge of tag debugging tools such as Omnibug
  • Understanding of SEO desirable
  • Analytical and curious
  • Commercial mind-set
  • Highly organised and methodical
  • Revel in staying up to date with industry /tracking technology changes.



To view other vacancies within the Knight Frank Group click here.