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Social Media Executive

Date: 20-Sep-2022

Location: London, GB, W1U 8AN

Company: Knight Frank

Reference No 26146 
Title Social Media Executive 
Type Permanent 
Salary Range Competitive
Division Business Services 
Sub Division Business Services 
Department Marketing Operations (10001034) 
Location 55 Baker Street 

 

Knight Frank is the largest independent property consultancy in the world and, by the nature of being a partnership, our decisions are made by and for our people with a focus on long-term impact.

 

Our purpose - to work responsibly, in partnership, to enhance people’s lives and environments - means that we empower our people to have autonomy in their role and encourage them to think differently about how we can make the difference through our work and behaviour. For our clients, our purpose drives us to provide innovative property solutions that add tangible value across a variety of sectors and services.

 

A true partnership is a balanced one and we are committed to making our business inclusive, giving people the opportunity to perform at their best and be recognised for the individual value they bring. Most importantly, we know there is so much we can do together to transform our business and the property industry. We invite you to be at the centre of that change and join a partnership defined by our people and the spirit of possibility.

 

Responsibilities

 

  • Responsible for assisting in managing social media channels across the Knight Frank Group, with particular focus on UK and supporting with other global markets
  • Day-to-day review of content calendars and scheduling and publishing
  • Produce high quality social media assets and campaigns in collaboration with designers or using in-house creative tools and platforms (Graphic design skills a bonus)
  • Guide and collaborate with UK and global PR & marketing colleagues on social media best practice
  • Delivery engaging social media training to internal stakeholders
  • Drive forward potential opportunities for brand partnerships and influencer marketing across key social channels
  • Ad-hoc iPhone video shoots for behind-the-scenes property tours or events
  • Assisting with social media community engagement and moderation, maintaining optimum level of response rate and response time on a daily basis (e.g. Twitter, LinkedIn, Facebook, Instagram, YouTube), including providing ‘early warning’ of potential concerns to PR teams
  • Assist with producing and updating social media governance documentation and company/staff guidelines  
  • Assist with effective social media management of activities to support all UK divisions:
    • Residential Sales & Lettings
    • International Residential
    • Commercial divisions
    • Rural, Energy & Projects
    • Development Services
    • Ad hoc support for associated brands (Knight Frank Finance and The Buying Solution)
  • Monitoring Knight Frank news, blogs, research and marketing campaigns to advise on social media opportunities
  • Gathering and sharing content from global teams (e.g. Australia, Middle East, Europe) for publishing on Knight Frank’s official channels or vice versa
  • Escalate any potential crises relating to the Knight Frank brand on social media and assist with any complaints across all Knight Frank divisions, ensuring appropriate logging and reporting;
  • Ensure timely reporting on social media performance for campaigns and complaints
  • Assist with marketing activity on paid social media campaigns to ensure high level of service to internal stakeholders and local offices
  • Assist with social media reporting, including distribution of key points to UK and global colleagues
  • Assist with Podcast Strategy (Previous production experience a bonus)
  • Protect the Knight Frank brand by flagging unauthorised and fake social media accounts and other breaches of the Group Social Media Policy.

 

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To view other vacancies within the Knight Frank Group click here.