Senior Marketing Manager - Res Dev

Date: 31 May 2023

Location: London, GB, W1U 8AN

Company: Knight Frank

Reference No 28393 
Job Title Senior Marketing Manager - Res Dev 
Type Permanent 
Salary Range Competitive
Division Business Services 
Sub Division Business Services 
Department Residential Marketing (10000820) 
Location 55 Baker Street 


Based in our Global HQ at Baker Street, the Marketing and Communications & Digital (MCD) team provides support and assistance for both UK and International Knight Frank offices, in formulating and implementing the relevant strategies and marketing campaigns.  Our role is to maximise omni-channel brand impressions that protects and enhances our firm’s reputation while generating high quality commercial and residential enquiries, globally.


Senior Marketing Manager – Residential Development


Job Summary

Reporting to the Head of Service Line Marketing, this role will work alongside the business to maintain and elevate our reputation as a premium property firm across Residential Development. They will help the business grow market share through driving leads and continuing to increase building brand awareness.

Working collaboratively with the business as an advisor, you’ll develop Marcoms strategies that will help achieve these goals through a seamlessly delivered set of activities. You will be adept at working in a high energy, highly rewarding, matrix stakeholder environment.

Within the Residential Marketing team, this role carries with it a remit to innovate and drive marketing with measurable results, ensuring we are a core component to the business’s success. We are looking for a team player with proven experience of delivering across the full marketing mix and reporting on the impact and success of marketing activity. 



  • Strategy
    • Work with the business to develop a strategic marketing plan and framework that will aid the Residential Development team to meet their business objectives
    • Raise market profile and brand salience with our B2B and B2C audiences, demonstrating a strong understanding of our market and clients
    • Work closely with our market- leading research team, delivering a clear, insightful Knight Frank voice to our clients and the market
    • Lead and advise the business on innovative and creative marketing solutions and play an active role in the Residential Marketing Leadership team
    • Manage a wide variety of marketing projects, including taking the appropriate brief, setting up cross-team project teams, delivering on-time and on-budget
    • Develop strong collaborative business partner relationships with stakeholders both through our marketing forums and boards but also on a day-to-day basis
    • Have the ability to hold challenging conversations with senior stakeholders to influence decisions


  • Clear and consistent communication:
    • Advise on and develop marketing best practice in collaboration with the Residential marketing team, agencies and business stakeholders
    • Present both marketing strategy, plans and results to senior stakeholders and cross-function teams
    • With your team, translate the strategy into deliverable, results-focused marketing activity – adjusting activity through regular, data driven, planning sessions with the business


  • Commercial Acumen: Manage the UK Residential Development marketing budgets, advising on appropriate level of investment, tracking and reporting
    • Advise and manage on project budgets


  • Leadership:
    • Build strong relationships with the delivery and channel teams to identify opportunities to generate enquiries – in line with targets agreed with the business
    • Brief and manage relationships with external agencies


  • Advisory Mindset: Analyse and evaluate project briefs to recommend and manage the most efficient approach to delivery 
    • Data-driven marketing decision making, and reporting to aid future decision making
    • Work with our data team to define our data model, ensuring your team and business stakeholders have the right information to guide decision making
    • Boards: advisory seat on the Residential Development Boards


  • Adaptability/Collaboration: Work with the Marketing Operations/Channel expert team to ensure efficient and effective delivery of each work stream within the strategy, in order to deliver on time, on budget and with a flawless attention to detail
    • Ensure that each project is maximised in terms of a fully integrated approach (Social/PR/Email/Events)
    • Support the Head of Residential Marketing in key projects




Professional experience and personal skills profile


The successful candidate for this role will have a wide range of abilities. These include:

  • Marketing qualification and/or seven+ years marketing experience preferred
  • Excellent stakeholder management, listening and influencing skills
  • Experience of using the entire marketing mix to deliver impactful campaign and results
  • Exceptional team player, this role requires a highly collaborative approach
  • Demonstrable experience in managing creative and media agencies
  • Ability to get hands on with delivery and production as needed
  • Excellent copywriting, proof-reading skills and an exceptional eye for detail
  • Confident and articulate; ability to listen, communicate with and present to people at all levels of the organisation
  • Flexible, adaptable and collaborative; able to work individually and as part of a team
  • Pro-active and a strong sense of self-motivation
  • Experience of client nurturing and persona development desirable


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