Senior Campaign Executive - Residential Brand (marcoms)

Date: 19 May 2023

Location: London, GB, W1U 8AN

Company: Knight Frank

Reference No 28605 
Job Title Senior Campaign Executive - Residential Brand (marcoms) 
Type Permanent 
Salary Range Competitive
Division Business Services 
Sub Division Business Services 
Department Marketing Operations (10001034) 
Location 55 Baker Street 


Based in our Global HQ at Baker Street, the Marketing and Communications & Digital (MCD) team provides support and assistance for both UK and International Knight Frank offices, in formulating and implementing the relevant strategies and marketing campaigns.  Our role is to maximise omnichannel brand impressions that protects and enhance our firm’s reputation while generating high quality commercial and residential enquiries, globally.


Senior Campaign Executive


The Role:

These crucial roles are responsible for delivering Tier one and Tier two complex assets to market.

The Senior Campaign Executive – Residential Brand will work collaboratively with the Creative Delivery Manager to manage creative briefs through to asset delivery. This candidate will actively collaborate with the relevant Residential Estate Agency business partners and stakeholders to interrogate briefs to deliver complex creative solutions, aligned to the Residential strategy.   


The Senior Campaign Executive – Residential brand will:

  • Actively and closely collaborate with the Residential marketing business partners and stakeholders to interrogate briefs to deliver complex creative solutions, aligned to the Residential strategy.
  • Support the Residential Estate Agency BPs in managing the new way of working with the Estate Agency Offices, in particular the priority growth areas.
  • Managing the Estate Agency Assistant  and the Country Executive,   collaborating with them on the Quarterly toolkit, manage the London communications and oversee the Country Executive in the Country Communications.
  • Develop and deliver the Prime campaign aligning to the three-year Residential plan.
  • Take the Creative Brief and together with the Creative Delivery Manager, identify the best-placed 3rd party creative supplier, to then guide the creation of the Asset(s) through production to launch.   
  • Use the Knight Frank DAM (Bynder) effectively and accurately to manage workflow and store assets and be a positive champion for DAM governance.
  • Use to build and manage a project timeline/Gantt which identifies all activities and milestones linked to the progression and delivery of a campaign. 
  • Proactively identify inputs needed from marketing and business stakeholders, and present back concepts and ideas, agreeing feedback and next steps
  • Liaise with the key channel teams (content, digital, events, social) for input and execution, ensuring clear briefing, to move campaign delivery forward.
  • Act as brand champions, ensuring that all creative assets meet both the brand and quality standards expected of Knight Frank.    
  • Deliver against the SLAs of the department, always completing projects, on time, on brand, and within Budget.   
  • Be responsible for setting up campaign tracking (e.g. UTM, campaign codes etc) and ensuring they are being picked up in the Power BI dashboard for future reporting, working collaboratively with the data team to ensure accurate tracking of all assets
  • Act as a role model for the executives in the team and a positive force for the Marketing Activation team. 
  • Work in tandem with the rest of the delivery and production team to the best practices across either Campaign or BAU templated delivery, this will include ensuring that all assets are available to be used by our global partners across all appropriate channels. 


Personal Skills/ Experience

  • Minimum of 2-3 years of experience in delivering end-to-end marketing campaigns utilising the full marketing mix. 
  • Having previous experience of Property would be an advantage.   
  • To have a commercial mindset and understanding of the property marketing industry.
  • To be aware of Campaign creative best practice.
  • Ability to prioritise and multi-task while managing projects. 
  • Confident communicator and strong presentation skills.  
  • Strong interpersonal skills. 
  • Confident and articulate; able to communicate with people at all levels of the organisation. 
  • Pro-active, hands-on and a strong sense of self-motivation. 
  • Excellent organisational skills, working efficiently alone and as a part of a wider team.  
  • Skilled at working under pressure. 
  • Strong sense of creativity and an eye for design and detail. 
  • Project management skills with the ability to successfully work across numerous projects at any one time. 
  • Flexible, adaptable and a co-operative attitude; able to work as part of a team.  


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