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Direct Marketing Executive

Date: 16-Jun-2022

Location: London, GB, W1U 8AN

Company: Knight Frank

Reference No 20697 
Title Direct Marketing Executive 
Type Permanent 
Salary Range Competitive
Division Business Services 
Sub Division Business Services 
Department Residential Marketing (10000820) 
Location 55 Baker Street 

 

Based in our Global HQ at Baker Street, the Residential Marketing & Communications team provides support and assistance for Knight Frank offices, in formulating and implementing the relevant strategies and marketing campaigns.

 

Direct Mail plays an essential role in developing leads for the business, so this is a pivotal role within the Residential Marketing Team. You will be highly skilled at planning and running campaigns and delivering results, insights and recommendations, ideally within direct mail marketing.

 

Relationship management and influencing skills are a key requirement of this role. It’s important that any potential candidate is comfortable working within a fast-paced and ever-changing environment and thrives on daily challenges. 

 

Responsibilities:

 

  • Delivery of the annual direct mail marketing strategy for the residential service line
  • Cultivate and maintain excellent working internal relationships and channels of communication with key stakeholders, reporting efficiently to the Head of Direct Mail Marketing and identifying synergies and optimising strategy on an ongoing basis
  • Undertaking detailed ongoing analysis of marketing campaigns to ensure targets are met, including tactical campaign ROI through reporting
  • Assisting teams with client presentations and pitches through the use of PowerPoint
  • Proactively pitching campaign ideas and ways in which the business can generate additional leads
  • Cultivating and maintaining excellent relationships with external agencies across creative, data and print. Ensuring Knight Frank receives the highest quality and best value from these suppliers

 

Professional experience and personal skills profile:

 

  • Experience in delivering end-to-end direct marketing campaigns, ideally using the mail channel
  • Previous experience in B2C marketing within commercial or residential real estate (desirable)
  • Strong project management/organisational skills
  • Experience of the full creative process (briefing, planning, developing, execution and evaluation)

 

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To view other vacancies within the Knight Frank Group click here.