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Head of Commercial PR

Date: 11-May-2022

Location: London, GB, W1U 8AN

Company: Knight Frank

Reference No 21276 
Title Head of Commercial PR 
Type Fixed Term Contract 
Salary Range Competitive
Division Business Services 
Sub Division Business Services 
Department Communications (10000821) 
Location 55 Baker Street 


Knight Frank is the leading independent international property consultancy based in the UK offering agency and professional advice across Commercial, Residential and Rural real estate sectors.  


Knight Frank is looking for an interim Head of Commercial PR to join the in-house team.


This important role will lead the PR strategy for the firm’s Commercial division, reporting to the Head of Corporate Comms.  

Working closely with the wider Commercial Research, Marketing and BD teams, the Head of Commercial PR will oversee and drive the Commercial PR strategy, lead on flagship PR campaigns, and proactively identify and develop stories to support the business across a variety of platforms, maximising opportunities for coverage in target press, as well as responding to reactive media requests. 


Key responsibilities:

  • Lead the UK Commercial PR team (in-house and external agency), advising on PR activity for the UK Commercial division
  • Maintain relationships with key B2B media, including property and business trades, national and regional titles 
  • Work closely with the firm’s Commercial Research team to identify and develop stories, trends and topics to place strategic news pieces and support media strategies for key publication launches
  • Drive flagship Commercial report campaigns ensuring 360 approach to campaigns and collaborating with UK and international PR network
  • Report monthly to head of Commercial and senior stakeholders, delivering monthly, quarterly and annual PR reports to the Commercial Board
  • Pitch and arrange journalist briefings and comment opportunities for key spokespeople
  • Generate proactive press coverage delivering real value to the business and raising the profile of key individuals and Commercial teams 
  • Manage Commercial PR Manager, PR Executive and oversee network of 10 UK regional PR consultants


Particular Aptitudes/Skills required:    

  • Candidate should have at least 5 years of PR experience (agency or in-house) and a strong understanding of the Commercial real estate landscape 
  • Strong property media relationships
  • People management skills required and able to contribute to a strong and friendly team culture
  • Excellent skills in all written communications and keen attention to detail 
  • Confident and articulate; able to communicate with people across all levels of the organisation, including senior level, and approach journalists to sell in ideas and discuss opportunities
  • Candidate must be comfortable with working beyond traditional PR role as the team is fully integrated with the wider Business Services department



To view other vacancies within the Knight Frank Group click here.